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Businesses basically focus upon perfection, efficiency, profit and proper growth. Apparently they are concerned about maximum profit and ideal growth which is possible when the company is getting lot of good business and high paid customers. Sometimes, it becomes a headache for the companies to get the stuff done and meet deadlines to extra work load; this is the time when they seek for more employees and professional workers who know their stuff. However, businesses find it difficult to rely upon hiring new candidates as getting the best employee who can perform best in every situation and can handle amount of work is not that easy! This is the time when companies need to outsource to get the quality work done from experts.

Every economically developed country outsources their work to some extent for a greater profit margin in every field. In USA, an average skilled developer when hired cost $80,000 a year while hiring from Pakistan, Israel, Philippines or India will cost $24,000 a year.


What is Outsourcing?
Simple definition of Outsourcing is: when a business decides for the certain function to be done by someone else not by native team and they hire worker from different countries who can get the stuff done in lower amount and lesser time than the person of our in-house team.

When to Outsource the Work?
This can’t be answered with just yes or no as it mainly depends upon the situation, market niche, industry requirements as well as the amount of work. Simple philosophy is, if you have found a great team or experts of particular niche who charge you less than your in-house employees, go for OUTSOURCING: it will leverage work efficiency, increase perfection along with profit boost, which will ultimately effect your business reputation and get you more solid leads.

Pros and Cons of Outsourcing
There are several reasons of outsourcing in terms of pros and cons.

There are a number of ultimate advantages of outsourcing, some are as follows:

  • Low Cost: you will get the work on time that will comparatively charge you less cost than your in-house employees.
  • Quality Work: you will get the quality of work from experts of that field, as they want to maintain their reputation too.
  • Lesser Time: your work will be done in lesser time.
  • Stress: Work load will be properly divided that will save you from deadlines hassles and you can always take up new projects.
  • Efficiency: It will make your work more efficient

Cons always exist with pros some are mentioned below:

  • Hidden Cost: if you forget to mention any services and singed the contract, they will charge you extra money and this may leads to disadvantage or loses of the expected advantage.
  • Risk: you will be in risk, if that company stop responding or couldn’t work for any reason, you may get into the big problem
  • Dependent: your company will be dependent on another company progress and performance

Since every business has its own risks. Although businesses can utilize outsourcing for the business growth, maximum profit and more perfection, let me know your thoughts in the comments.

maximum profit

About the Author: Genetech Solutions is one of leading web development companies of Pakistan since 2006. Subscribe us on Facebook

Marketing automation software has countless advantages to the marketing process for the companies that use it. One of the biggest benefits is lead scoring. Now we have a much more precised way to measure the warmth of the leads before they are passed from marketing to the sales. But this still is one area of marketing automation implementation. It has lot of where marketers stuck. Here are three ways to smooth the lead scoring process and ultimately equate to the higher conversion rate.

Lead Scoring Process

1. Decide for between the interest and Lead:
So let’s step back and ask, what is the purpose of lead scoring exactly? It designs the judge interest of prospects and prioritizes leads, what does it actually means to be interested. It is a harder question to answer and one that every person in organization will have a different answer for. Interest is simply surfing that can not be judge by one dimensional look at demographics, phonographic behavior, it needs to be a combination of all the above and that seems to be lapped out next the notion of need.

2. The notion of need
Need is the hardest element to measure and it requires the marketers work deeper into the outer demographic layer of their buyers. For this reason it is important to start any lead scoring exercise that we call buyers persona establishment. At the end of the day people will be just people and they buy same basic needs as we exhibit in our own personal lives. The absolute best way to build customer personas is to survey those, who have purchased in the past and ask them questions about their decision making process.

Once you have worked through that buyer persona process don’t let that slip away for more traditional target, it will get you right back your old scoring process. Marketers get very excited about their reliable lead scoring matrix that has quadrants and acronyms, that corresponds the combination of title and behaviors. The scoring models do not necessarily scale:

1. Rhey are confusing and
2. If there is turn over within the marketing department we see very difficult passive information from one generation with in marketing to the next.

What to do?
i. Simplify, Just start with the small base line demographic developments that correspond with the personas that you develop.
ii. Every new prospect gets categorized into a likely persona.
iii. It moves up and down based upon that track.

3. Extending the customer Cycle:
Our third tip is to extend scoring beyond the sales cycle into the customer’s cycle. Calling it lead scoring if some is misleading, after sales are made those customers should move into a post conversion activity pocket. In it you can focus continuingly in nurturing customer’s accounts, just like we did in the lead side of the house.

Once these steps are implemented you will notice fewer leads are sent immediately over to sales. This the hard thing for both marketers and sales professionals to embrace, but it is also important to shift away from those old scoring models to a newer model that truly supports lead score and buyer interest. They are not just someone who downloaded white paper and should be scored nurture based on that behavior. We are truly getting a full picture of buyer interest. A stronger lead scoring process will not only improve your conversion rate it will also help you get to know your buyer better in your organically developed systems that scales easily and engross your business. Marketing and sales department will conclusively become revenue driven and not numbers driven. You may actually see rise in actual leads but you will definitely see an impact on your buyer line.