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11 solid reasons why developers choose coldfusion

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Limitation of Unlimited Bandwidth

Absolutely Unlimited Bandwidth sounds exhilarating, elating, and most of all an ideal deal you could ever find! But if this unlimited is really limitless?

When searching and comparing for a best web hosting service, the term UNLIMITED Bandwidth sounds music to ears, but it is very important for any website owner to be very vigilant while finding out different packages by any host provider and limitations of “unlimited” tag.

Unlimited bandwidth is one of the biggest marketing ploys since ‘unlimited e-mails’ used by web hosting companies to grasp attention and unfortunately many falls for it. You know that bandwidth is a commodity. The quality of that bandwidth, as well as the amount being provided; are both basic factors, needed to be considered while choosing ‘bandwidth provider’ to host your sites are both.

An average web page is 30-50K with an average of 50,000 – 70,000 pageviews per month. In Today’s world, the average gigabyte of bandwidth on a shared hosting plan ranges from $1.50 to $20.00 (depending on where you’re data center is located). If a “high bandwidth” site (i.e. 200 Gigs per month) were to sign up for an “Unlimited Bandwidth” plan, it would end up costing the web hosting company anywhere from $300.00 to $4000.00 to maintain these “high bandwidth” sites. This range far exceeds the average web hosting plan monthly fee (avg. is about $19.95). Apparently, that is not possible.

Ultimately, these high bandwidth websites running on unlimited bandwidth plans get disconnected without any prior notice and with no refunds, as the host conveniently declares the violation of Acceptable Use Policy or Terms of Service. In short, these plans are not really ‘unlimited’, but they’re throttled by the capacity of the box and the link to the Internet.

Bottom line, if you find a host providing ‘unlimited’ bandwidth then consider it as a warning sign instead of getting super excited as you may not be getting a straight deal. Also, whenever you visit a site promoting “Unlimited Bandwidth” as one of the account features, be sure to visit the Acceptable Use Policy, or the Terms of Service. Read the fine text about the so-called “Unlimited” disclaimer in order to know the LIMIATION OF UNLIMITED!

So when did you last Modernized

Change is an important part of life or else your life would become stale and boring. Modernization is a change towards betterment or according to Wikipedia, it is an evolutionary transition from a “pre-mordern” or traditional to modern or updated way of living. Thus, it is important to modernize (upgrade and update) yourself with the latest and same goes for your content management system, that you have been using to manage your online presence also known as website.

update your content management system

Joomla, WordPress, Drupal, etc. are popular CMSs, being used extensively due to ease and convince of functionality for everyone, be it a novice or an every day website owner. These content management systems are updated time to time, with some useful new functionality, or for a security fix, to make your work easier. Thus, next time you login to your WordPress or Joomla based site and you see a message on top of your dashboard telling you about “a new release is available,” then don’t delay! Go ahead and Update/Modernize, because it is important.

However, like every other change in life, the upgrade process in your CMS lets say wordpress, is going to affect files and folders included in main WordPress installation. This includes all core files used to run WordPress. Therefore, before updating, you should better:

  1. Check for the requirements needed for the update and if your web host supports those requirements, or not.
  2. Take a back up of your database.
  3. And Disable plug-ins that haven’t been updated to work with the latest version.

Now you are Ready To Update!

Incase you can want some help or you are in a fix, you can always seek support of technical team at BMC hosting – the market leaders for WordPress hosting, Joomla and other popular CMSs.

Is Outsourcing Cost Effective?

Businesses basically focus upon perfection, efficiency, profit and proper growth. Apparently they are concerned about maximum profit and ideal growth which is possible when the company is getting lot of good business and high paid customers. Sometimes, it becomes a headache for the companies to get the stuff done and meet deadlines to extra work load; this is the time when they seek for more employees and professional workers who know their stuff. However, businesses find it difficult to rely upon hiring new candidates as getting the best employee who can perform best in every situation and can handle amount of work is not that easy! This is the time when companies need to outsource to get the quality work done from experts.

Every economically developed country outsources their work to some extent for a greater profit margin in every field. In USA, an average skilled developer when hired cost $80,000 a year while hiring from Pakistan, Israel, Philippines or India will cost $24,000 a year.


What is Outsourcing?
Simple definition of Outsourcing is: when a business decides for the certain function to be done by someone else not by native team and they hire worker from different countries who can get the stuff done in lower amount and lesser time than the person of our in-house team.

When to Outsource the Work?
This can’t be answered with just yes or no as it mainly depends upon the situation, market niche, industry requirements as well as the amount of work. Simple philosophy is, if you have found a great team or experts of particular niche who charge you less than your in-house employees, go for OUTSOURCING: it will leverage work efficiency, increase perfection along with profit boost, which will ultimately effect your business reputation and get you more solid leads.

Pros and Cons of Outsourcing
There are several reasons of outsourcing in terms of pros and cons.

There are a number of ultimate advantages of outsourcing, some are as follows:

  • Low Cost: you will get the work on time that will comparatively charge you less cost than your in-house employees.
  • Quality Work: you will get the quality of work from experts of that field, as they want to maintain their reputation too.
  • Lesser Time: your work will be done in lesser time.
  • Stress: Work load will be properly divided that will save you from deadlines hassles and you can always take up new projects.
  • Efficiency: It will make your work more efficient

Cons always exist with pros some are mentioned below:

  • Hidden Cost: if you forget to mention any services and singed the contract, they will charge you extra money and this may leads to disadvantage or loses of the expected advantage.
  • Risk: you will be in risk, if that company stop responding or couldn’t work for any reason, you may get into the big problem
  • Dependent: your company will be dependent on another company progress and performance

Since every business has its own risks. Although businesses can utilize outsourcing for the business growth, maximum profit and more perfection, let me know your thoughts in the comments.

maximum profit

About the Author: Genetech Solutions is one of leading web development companies of Pakistan since 2006. Subscribe us on Facebook

Smoothing the Lead Scoring process

Marketing automation software has countless advantages to the marketing process for the companies that use it. One of the biggest benefits is lead scoring. Now we have a much more precised way to measure the warmth of the leads before they are passed from marketing to the sales. But this still is one area of marketing automation implementation. It has lot of where marketers stuck. Here are three ways to smooth the lead scoring process and ultimately equate to the higher conversion rate.

Lead Scoring Process

1. Decide for between the interest and Lead:
So let’s step back and ask, what is the purpose of lead scoring exactly? It designs the judge interest of prospects and prioritizes leads, what does it actually means to be interested. It is a harder question to answer and one that every person in organization will have a different answer for. Interest is simply surfing that can not be judge by one dimensional look at demographics, phonographic behavior, it needs to be a combination of all the above and that seems to be lapped out next the notion of need.

2. The notion of need
Need is the hardest element to measure and it requires the marketers work deeper into the outer demographic layer of their buyers. For this reason it is important to start any lead scoring exercise that we call buyers persona establishment. At the end of the day people will be just people and they buy same basic needs as we exhibit in our own personal lives. The absolute best way to build customer personas is to survey those, who have purchased in the past and ask them questions about their decision making process.

Once you have worked through that buyer persona process don’t let that slip away for more traditional target, it will get you right back your old scoring process. Marketers get very excited about their reliable lead scoring matrix that has quadrants and acronyms, that corresponds the combination of title and behaviors. The scoring models do not necessarily scale:

1. Rhey are confusing and
2. If there is turn over within the marketing department we see very difficult passive information from one generation with in marketing to the next.

What to do?
i. Simplify, Just start with the small base line demographic developments that correspond with the personas that you develop.
ii. Every new prospect gets categorized into a likely persona.
iii. It moves up and down based upon that track.

3. Extending the customer Cycle:
Our third tip is to extend scoring beyond the sales cycle into the customer’s cycle. Calling it lead scoring if some is misleading, after sales are made those customers should move into a post conversion activity pocket. In it you can focus continuingly in nurturing customer’s accounts, just like we did in the lead side of the house.

Once these steps are implemented you will notice fewer leads are sent immediately over to sales. This the hard thing for both marketers and sales professionals to embrace, but it is also important to shift away from those old scoring models to a newer model that truly supports lead score and buyer interest. They are not just someone who downloaded white paper and should be scored nurture based on that behavior. We are truly getting a full picture of buyer interest. A stronger lead scoring process will not only improve your conversion rate it will also help you get to know your buyer better in your organically developed systems that scales easily and engross your business. Marketing and sales department will conclusively become revenue driven and not numbers driven. You may actually see rise in actual leads but you will definitely see an impact on your buyer line.

The Free Tag

Free TagFree is always a soothing term when it comes to shopping be it for clothing or while choosing a hosting company and so enterprises often exploit the meaning of this term while endorsing their product, giving a serious dent on their consumers pocket. Apparently that doesn’t mean every one is using FREE as a gimmick.

Talking about web hosting services, most providers use the word Free with bandwidth. It could be genuine in a few cases but it is typically a gimmick on a large criteria.

Bandwidth is an important factor that should be given a close look while choosing a web hosting company. Bandwidth determines the amount of traffic you can receive on your web site. It actually sets the limit for you and your visitors to upload or download data through your website.

So while choosing a web hosting company pay a keen attention on the amount of bandwidth and limitation. It is advisable to read TOCs carefully while choosing the unlimited free bandwidth as unlimited bandwidth might put you in grey area. In general opinion it is always better to go for a hosting that clearly outlines the limits and sets the bar where all can see it. Moreover, on initial levels it’s wise to choose a hosting provider that allows you a good number of visitors and can offer upgrade in a descent cost with increase in visitors.

When you need help!

Choosing a web hosting provider can be perplexing mostly when you have so many options and each of them is claiming to be the best. So how can you distinguish, who is claiming right about being best?

Ofcourse you can never judge a book by its cover and similar is the case with hosting services. However, one thing that can help you decide and pick the best web hosting service is to see how active is this hosting provider in answering queries of its clients and what technical support it provides when you need help.

A good web hosting company always gives preference to its clients and put their queries as first priority. Lyne an SEO expert describes good customer service in best words, she says:

“You need to spend time understanding their needs. You have to deliver what they want, you have to understand their priorities and make sure your service can address them. It is not a done deal – it is a beginning of a relationship. It is time for you to prove you are the right solution for their problem, you are the man for the job.”

In a nutshell, a hosting provider that is willing to help its clients at all times and actually follows what it claims about technical support is defiantly a good web hosting provider and can prove to be your best companion in establishing your web presence. So if a web hosting provider is facilitating you with hosting for all CMSs such as WordPress hosting, Joomla hosting, etc, a good uptime and satisfying technical support then this hosting company that you are wiling to choose can probably be the best choice for you

He isn’t coming back …

not coming backDoes it ever occurred to you that you visited a shop in the middle of the day and it was closed when you were in a desperate need of something that has been commonly available in there. What did you feel like back then? Surely, it would not have been a good feeling and how about if you visited it a multiple times and you found it closed every time. Ofcourse you would never go back to such a place no matter how good their quality is or how low is their prices.

Similarly, no matter how well your website is designed or how good you rank in SERPs, it is of no use if a customer is trying to make a purchase and your website is down. You will not only lose the profit that visitor can give you but you will also lose a potential client, as he is not coming back any sooner…

Unlike typical shopping store, the best part about having a virtual store is that you can get most sales, as you are available to your customers 24/7 and so you can serve them as per their convenience. This results in long-term relation with your client. Thus, if you want to embrace good will and long-term relation with your client it is highly important that you (your website) is accessible at all time especially at peak hours of shopping.

Your choice of hosting decides how well you can serve your clients at all time. So while choosing a web hosting company checking the up-time they offer for any website is highly important. BMC Limited has been providing Web site construction, hosting and marketing. We support hosting for various CMSs including: WordPress Hosting, Joomla Hosting, Drupal Hosting, etc.

When it Comes to Website Traffic

Blogging has become a fundamental for corporate companies and enterprises who consider online medium as their main source of marketing and increasing revenue.


Although it started as a means of putting personal thoughts online for others to read, however blogging with time has changed from collection of thoughts on personal level to paparazzi and now it has finally transformed into the ground rules of online marketing and getting conversion. Blogging has become a daily ritual for many brands and an incredible way to promote business and get traffic that ultimately converts into sales.


All this sounds perfect as far as your hosting server is working well. But what if your web-hosting server crash down due to mammoth amount of traffic coming on your website through your blog? This will apparently result in bad user experience throwing all your hard work in vain.


With good a SEO strategy, creative blogging techniques and smart social media for highly competitive and high traffic driven keywords, you surely can engage a superior amount of audience, but it would be of no use if the traffic overloads leads to a down server.


That is why it is very important to choose a hosting server package smartly for your business on a long-term basis. BMC hosting provides WordPress web-hosting, Joomla web hosting and even Drupal Web hosting service at a price you will get nowhere else.

Important SEO Tactic: HTML Sitemap

There are 2 mostly used sitemaps. 1) XML Sitemap and 2) HTML Sitemap

1) XML Sitemap is used for the search engine bots which is hard to understand by the humans. It lists all the pages of the website and helps spiders in indexing and crawling the web pages easily. Click here to check the example of XML Sitemap.

2) First, what is HTML Sitemap? HTML Sitemap structures the website and lists all the pages. It also passes the link juice and is easy for humans read and understand. HTML Sitemap is generally used for the website visitors and it is the must have in every SEO campaign.

HTML Sitemap

It simply links all the pages of your website and arrange them in an easily so that visitors can easily find and access them. This is based on your website internal structure, usually it doesn’t contain external links that points out to your website. Check our HTML Sitemap here

HOT Tip: Don’t forget to add HTML Sitemap page in your link building campaign. The more quality links this page would have, the more link juice it can pass to other pages.

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